Notorious Beam Team

It seems that the wire is all a buzz with Tequila news this week...

Heaven Hill Distilleries has yet another announcement- they have introduced a new package design for their Two Fingers Tequila line.

The new Two Fingers redesign includes a clear bottle and a more "streamlined" black label featuring a Blue Agave plant.

"We wanted to maintain the black iconography but make it more contemporary," said Reid Hafer, senior brand manager for Two Fingers at Heaven Hill.

Along with the new design, POS material has been developed to support the new look featuring the tagline, "It Takes Two".

The last revamp on the bottle was in 2004- here is what it used to look like



Quite an improvement.